Trend |
Description |
Product Innovation |
Growth in edibles, beverages, minor cannabinoids (CBG, CBN, THCV), and fast-acting delivery systems (e.g., nanoemulsions) for improved bioavailability. |
Sustainability |
Emphasis on eco-friendly cultivation, reduced water/energy use, and sustainable packaging to meet consumer and regulatory demands. |
Market Consolidation |
Intense competition and price compression have led to mergers and acquisitions, with large operators expanding through distressed assets. |
Regulatory Evolution |
Ongoing updates to federal and provincial rules, including stricter advertising, labeling, and quality assurance standards. |
Social Equity Initiatives |
Programs to support entrepreneurs from communities disproportionately affected by prohibition, aiming for a more diverse and inclusive industry. |